Today I participated in an online seminar abut the Access to Learning Project. A number of notable universities have banded together for this collaborative project, sponsored by Eduventures.
The project has produced a very professionally done multimedia web site that can be referenced to promote online learning to administrators, faculty, and prospective students, particularly to adult learners. You can order a free CD with that material from the web site.
I highly recommend you review this material, at www.accesstolearningproject.org.