Corporate communications coach Carmine Gallo has written a new book titled, “The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience.” He reviewed hundreds of hours of presentations by Apple CEO Steve Jobs, arguably one of the best presenters in the world. After all of his study, he has identified four key components of an effective speech:
- A headline. The one thing you want the audience to understande and remember from your presentation.
- A villain. Some kind of shared enemy (e.g. a competitor, a problem or challenge, etc.)
- A simple slide. Jobs uses imagery almost exclusively, with very few textual words. And no bullet points!
- A demo. Some kind of engaging activity for the audience to participate in, at least vicariously.
It would seem to me that we can and should apply some of Steve Jobs’s masterful techniques to the presentations we give our students. They deserve no less than the stakeholders of Apple!
Here is a link to an article on BusinessWeek’s web site to read more. Also, there is another interesting interview with the author and some video clips of Steve Jobs’s presentations in an article on CIO magazine’s website.
Below is a short video interview with author Gallo where he make these points: